The first of its kind gay-themed TV ad is set to air in New York and Los Angeles, but not in San Francisco. An ad for Boy Butter lube was judged “too controversial” by San Francisco’s cable operator.

The makers of Boy Butter, the latest in hot-selling personal lubricants, were a little nervous about launching their first TV ad campaign, so they chose markets with a high gay (and presumably gay-friendly) population. They got the OK from every city - except San Francisco.

“The agents from Comcast in San Francisco declined to air our ‘You Won’t Believe It’s Not Boy Butter’ spot because it was deemed to controversial,” Boy Butter creator Eyal Feldman told Bay Times.

The 30-second ad spoofs an iconic campaign from the early 90’s, featuring only the hands of two men and a voice-over of playful banter tinged with mild sexual innuendo. One hand applies the Boy Butter to another’s hand as both men exchange a knowing giggle.

The commercial will air soon on mainstream cable networks including Bravo, Oxygen, E, and Logo in New York and Los Angeles.

“This will be the first gay personal lubricant commercial on TV,” says Feldman. But the rejection in the world capitol of Gay culture shocked the team at gay owned and operated Boy Butter. “Another Gay milestone is happening, and it is such a shame that San Francisco of all places will miss out on the fun. It smacks of anti-gay bias and makes me feel like fighting for truth, justice, and personal lubrication!” exclaimed Feldman.

See the commercial for yourself at www.youtube.com/watch?v=qqXl-jKQE6o. Additional information and images of Boy Butter lubricants can be viewed on the company website, www.boybutter.com.